Underperforming airbnb // Targeted improvements
// The Hidden Still // Blue Ridge, Georgia, U.S.A.
Turning underused space into an 80% + revenue increase.
When bookings on this existing STR slowed and areas of the property sat unused, the owners saw an opportunity - transform a garage and storage room into a standout space that would attract larger groups and justify stronger pricing.
After conducting a Guest Experience Review of the existing spaces we also made low cost // high impact updates to a number of bedrooms to improve the listing.
What the client said…
“Working with Kate from Stitch Collective completely changed the trajectory of our Airbnb in Georgia. We were honestly at the point of reluctantly preparing to sell the property because it was underperforming and losing money. As a last-ditch effort, we decided to bring Kate on for space planning and design, specifically to convert our garage into a large bonus game room/speakeasy and to refine and elevate the bedrooms we already had.
What Kate delivered went far beyond anything we expected. Her design vision brought the entire property to life and gave it a true “wow” factor that guests now book for.
Since relaunching, we’ve gone from about $90K in annual revenue (and struggling) to $125K, with projections to hit $165K this year.
More importantly, Kate helped us turn around a property we were ready to walk away from and made it something we’re genuinely proud of and excited about again.
Because of Stitch Collective, we were able to keep this property, and that’s something we’ll always be grateful for.
If you’re on the fence about investing in great design and space planning, this is your sign. It absolutely changed everything for us.”
Alexis // Space Planning, Interior Design, and Guest Experience Review Client // Blue Ridge, Georgia, U.S.A.
What guests are saying…
“This place is a true GEM! Beautifully decorated rooms. We loved the movie and games rooms and the hidden speakeasy made for a fun surprise!”
“The game room was a big hit with my adult children and grandchildren.”
“We loved everything about the house. The speakeasy was a true highlight.”
“We chose The Hidden Still - Blue Ridge Lakehouse for our family vacation because of the advertised amenities”
“This home is amazing… the game room was epic, the speakeasy was so much fun.”
“We had an excellent stay! The downstairs space and speakeasy were amazing bonuses, and the kids’ area was a huge hit, super fun and thoughtfully designed.”
